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Impactful Marketing Services
Monthly Recap
Apple Maps
Complete.
Complete
Yelp
Complete outside of new acquisitions.
Complete
New Acquisitions
Primary focus this month. 13 active projects in Monday.com.
In Progress
CS Disposition
Ongoing — a busy stretch across multiple workstreams.
In Progress
Summer Marketing Campaign
Assisted Jenny in reviewing the campaign and developed a summary of results for her review.
Delivered
01
Market / Property Analysis
Cadence: Twice per year, plus on-demand
Comprehensive market and property analysis twice annually for each property and upon new property acquisitions or takeovers.
Deliverables
- Semi-annual market analysis per property
- Competitive positioning review
- Ad-hoc analysis for new acquisitions or takeovers
Meeting Notes
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02
Reputation Management
Cadence: Ongoing / Monthly
Managing online reviews, monitoring brand sentiment, and reporting negative feedback to the property team.
Pricing
Priced separately at $125 per property per month, billed directly to the property.
Deliverables
- Review monitoring across all platforms
- Response drafting and management
- Escalation of negative feedback to property leadership
- Monthly sentiment reporting
Meeting Notes
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03
New Property Takeovers
Cadence: As needed
Support with acquiring digital assets, setting up a new online presence, and announcing new properties to the market.
Deliverables
- Digital asset acquisition (domains, social handles, GBP)
- New property online presence setup
- Launch announcement strategy and execution
Meeting Notes
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04
Website & Virtual Tour Management
Cadence: Ongoing
Collaborate with vendors for content integration, ensure proper setup of virtual tours, and propose enhancements to drive traffic and engagement.
Deliverables
- Vendor coordination for content integration
- Virtual tour setup verification and QA
- Traffic and engagement enhancement recommendations
Meeting Notes
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05
Reporting & Communication
Cadence: Monthly
Monthly updates reviewing performance metrics, achievements, and areas for improvement across the portfolio.
Deliverables
- Monthly performance report per property
- Portfolio-level roll-up
- Improvement recommendations
- Monthly review meeting
Meeting Notes
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06
Quarterly Marketing Training
Cadence: Quarterly
Quarterly training sessions for the Client's marketing team on industry best practices and current trends.
Deliverables
- Curriculum tailored to current industry trends
- Live training session delivery (quarterly)
- Resource materials and recordings
Meeting Notes
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07
Occupancy & Traffic Performance Review
Cadence: Monthly
Review and analyze traffic reports to identify performance gaps and surface opportunities for improvement.
Deliverables
- Traffic source analysis
- Conversion funnel review
- Occupancy correlation analysis
- Actionable recommendations
Meeting Notes
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08
Website & CRM Management
Cadence: Ongoing
Oversee website development and ensure proper CRM setup tailored to each marketing source.
Deliverables
- Website development oversight and QA
- CRM configuration per marketing source
- Lead routing and attribution setup
Meeting Notes
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09
Digital Marketing Campaigns & Vendor Management
Cadence: Ongoing
Oversee vendor relationships alongside Impactful Apartment Marketing to manage all digital marketing campaigns, ensuring objectives align with property goals.
Deliverables
- Vendor relationship management
- Campaign objective alignment with property goals
- Cross-vendor coordination with Impactful
- Performance oversight across all campaigns
Meeting Notes
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10
Google Analytics & Ad Platform Management
Cadence: Ongoing
Set up and manage GA4 for all communities, oversee MCC for Google Ads, and manage Meta Ads and TikTok Ads accounts.
Deliverables
- GA4 setup and ongoing management (all communities)
- Google Ads MCC oversight
- Meta Ads account management
- TikTok Ads account management
Meeting Notes
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